The saturated half of Ilford Imaging's Ilfocolor pair, sitting above the Vintage Tone roll.
It is the opposite of its sibling. Where Vintage Tone is muted and leans yellow, Vivid is contrasty and saturated, with grain that stays under control, and it takes a one to two stop push without falling apart.
Ilford Imaging sells it on wide latitude across bright daylight, low light and moving subjects.
Claims about natural skin tones come from retailer copy rather than anything Ilford publishes, and are worth reading as marketing.
Real-world takes from shooters who've used this film stock. Exposure tips, dev quirks, hidden strengths.
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